People + Purpose = Performance

This webinar sets out the case for placing the creation of shared purpose as the prerequisite for individual motivation, engagement and commitment necessary to driving performance in the workplace.

Using social identity theory, the discussion will explore how our professional identities, based on group membership(s) are a source of pride, self-esteem and prosocial behaviors that are desirable in the workplace, bringing about greater discretionary effort and positive collaborative practices. And, in turn, how these behaviors can help organizations help their employees succeed in these most difficult of times.