How Learner Marketing Can Support Your Learner Engagement

What is learner marketing and how does it help drive adoption? Organizations spend a lot of time, money and energy acquiring learning technology and creating content. Consequently only to find that their learners are not engaging as expected. Therefore, learning needs to take its cues from marketing and begin to treat learners like customers and the learning as a product.

You will learn about the value of marketing within a digital learning environment. Get inspired by some high level client examples who’ve successfully applied learner marketing strategies and get some concrete tips and tricks on how to build out your own learner marketing plan.