Haitham Samman

Haitham Samman, IBM’s global digital marketing and learning transformation leader, has applied the principles of digital marketing to workplace learning at IBM where he doubled down on nudges and digital marketing campaigns to help IBMers deal with the overload of communication and the paralysis of analyzing many choices, which is an impediment to making a timely decision for corporate learning. This has greatly impacted learning delivery at IBM.

Amplify corporate learning with a digital marketing game plan

Here’s a snippet of how digital marketing in corporate learning is becoming so relevant in today’s reality.

Learning Delivery | Talent Management

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Podcast: Embracing change and creating clarity

Video: Putting ideas into action: Taking control of your talent programs

Video: Mind the gap! Examining the divide between employers and employees

Video: Meeting employee expectations for skill development

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BetterWork Media Group Welcomes First Round of Members to New Corporate Network

BetterWork Media Group Unveils New Brand and Event Dedicated to Chief Talent Officers

Chief Learning Officer Selects the Winners of the 2023 Learning in Practice Awards

Talent Management Announces Winners of Inaugural Talent Trailblazers Awards Program

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Haitham Samman

Amplify corporate learning with a digital marketing game plan

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Upcoming Events

Chief Talent Officer Summit

Tech Check: Getting Intentional With AI

Tech Forecast 2024 – The top tech trends, tools, and skills to focus on in 2024 and beyond!

From Resistance to Resilience: Bridging the Digital Skills Gap with Workflow Learning

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Four Foundations for Future Success: Building Your Modern Learning Organization Today