Haitham Samman Archives

Haitham Samman

Haitham Samman, IBM’s global digital marketing and learning transformation leader, has applied the principles of digital marketing to workplace learning at IBM where he doubled down on nudges and digital marketing campaigns to help IBMers deal with the overload of communication and the paralysis of analyzing many choices, which is an impediment to making a timely decision for corporate learning. This has greatly impacted learning delivery at IBM.