With the acquisition, combined readership will exceed 150,000 readers and reach 1.5 million website visitors.
by Mike Prokopeak
January 7, 2013
MediaTec Publishing, Inc., the parent company of Chief Learning Officer magazine, has acquired Workforce Management magazine from Crain Communications Inc.
With the acquisition, which took place Monday, Workforce Management will join Chief Learning Officer, Diversity Executive and Talent Management magazines as part of Chicago-based MediaTec’s Human Capital Media Group.
In addition to magazines, Human Capital Media Group also produces associated websites, email newsletters, industry research and benchmarking services, awards and recognition programs and live and virtual events, including the twice-yearly Chief Learning Officer Symposiums and Talent Strategies virtual conference series.
The move bolsters the group’s leading position in the human capital industry, company executives said, and broadens editorial coverage to incorporate news, insight and analysis across the entire hire-to-retire employee lifecycle.
“The addition of Workforce Management significantly broadens and deepens our portfolio of media assets and strengthens our ability to offer meaningful content that positively impacts the industry from the C-suite to the frontlines,” said Norm Kamikow, MediaTec president and editor in chief.
“Its timely and news-driven coverage of key business stories from an HR perspective provides the tactics, trends and tools organizations of all sizes need to maximize and manage human capital assets,” he said.
Workforce Management, which began publication 90 years ago as Personnel Journal, has nearly 60,000 subscribers and more than 170,000 unique web visitors per month. The addition gives Human Capital Media Group a combined BPA-qualified circulation of 153,000 readers, approximately 1.5 million total annual Web visitors and a combined database of almost 600,000 human capital professionals.
John Taggart, MediaTec executive vice president and publisher said Workforce Management is one of the most respected resources in the HR industry.
“We are proud to be part of its future, as it continues to inform, inspire and influence HR practitioners, providers, vendors and suppliers,” he said.
In addition to the magazine, the acquisition includes the website, Workforce.com, along with six email newsletters, including Workforce Week, delivered weekly to 162,000 subscribers and Workforce Benefits, delivered weekly to 78,000 subscribers. Workforce Management also produces webinars and online conferences as well as the annual Optimas Awards that recognize exceptional achievement in workforce management.
The acquisition of Workforce Management is a positive move for the Human Capital Media Group, said company executives, but also one that will benefit the human capital industry.
“We share a common mission aligned to this industry,” Taggart said. “Now, with our combined strengths, we also share unmatched editorial integrity, range and relevance to help organizations improve their business — and their bottom line — through effective management of the workforce.”