PLEASE VISIT OUR SPONSORS

---

Recruitment & Retention

Published June 2009

Retention Strategy: Meaningful Motivation

  Chris Musselwhite

Retaining and developing existing talent can be more important to an organization and less expensive than acquiring new talent.

Unfortunately, even if an organization already is focused on retention, chances are good it is following a misguided and expensive compensation approach. "Misguided" may seem like strong criticism, but while extrinsic rewards of money and benefits may cause a short-term burst of productivity, they often don't motivate. Further, they also contain the seed for demotivation long term because, once compensation is awarded, it becomes expected. So when revenues dictate that bonuses are smaller, people aren't just unmotivated, they are actually demotivated, making them less satisfied overall with their jobs and, subsequently, the organization.

This finding is at the heart of the work of Frederick Herzberg, who is known in organizational development circles as the father of modern motivation. Herzberg didn't say appropriate compensation isn't necessary. It is. In fact, Herzberg found that while the presence of certain basics such as good working conditions and an appropriate salary didn't motivate or increase job satisfaction, their absence contributed significantly to job dissatisfaction.

Herzberg's research makes it clear that monetary rewards don't motivate and don't compensate for ineffective management. Real motivation comes from work in the form of achievement, recognition, meaningful work, responsibility, advancement and growth.

Managers can't always change the work itself, but there are practical and simple steps they can take to provide a more motivating workplace and manage in a way that changes the relationships employees have with their work, their managers and their organizations.

Leverage the Power of Human Nature
Humans are natural problem solvers. We like to figure things out and determine how things should be done, especially when we're the ones doing them.

This is why when talent managers give people the opportunity to express their opinions and provide input into work processes, they enhance buy-in and ownership, effectively using human drive to an organization's advantage. People who feel ownership of their work are likely to find that work more meaningful than people who have no say in how things are done.

For example: The next time a talent leader assigns a project, make sure that leader knows that people clearly understand the desired end result and the parameters for the work and also provides the latitude for them to determine how they are going to achieve it. Recognizing this natural human drive to be a part of the solution is a critical first step to motivating people to do their best and enjoy doing it.

Manage Performance and Mentor People
Talent leaders also must recognize this human drive to problem solve in themselves, and then curb it. If a manager is focused on his group's performance, he or she will feel the need to provide answers and solve problems, making employees feel less necessary in the process.

---

 

---