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Talent Management Perspectives

Published October 2008

Inspiring Employees Through Recognition

  Paul Facella

As McDonald's Founder Ray Kroc knew, there is no better way to inspire a team than with recognition. From the chairman of the board to the receptionist, we all have a deep-down craving for it. Build your company's culture on the foundation of rewarding and recognizing hard workers, and you'll create a fertile work environment where resiliency, high standards, high retention, loyalty, innovation, positive risk taking and high morale are present.

A Gallup poll revealed 65 percent of Americans haven't received recognition in the past year. A United States Department of Labor study found the No. 1 reason why people leave organizations is they don't feel appreciated. As American psychologist Abraham Maslow stated in his theory of motivation, people thrive on recognition as a form of self-value when they feel their contributions make a difference.

Consider the rewards that are most important to your organization. Jot down the kind of effort needed to bring those values from the abstract to the concrete. Build those efforts into job descriptions so employees become accountable for the action steps. Recognize those who achieve the best results, whether by praising them in public or giving a keepsake at the company celebration, complete with a speech about the employee's commitment to excellence and the results it brought to the organization as a whole. Others will see what excellence is all about.

Let's look at some time-tested ways leaders can inspire employees to do their best:

Make recognition a policy, not a perk. Take time to develop a system of rewards for everyone at your company. Include pinnacle rewards for high lifetime achievers, such as McDonald's coveted President's Award, as well as more ordinary incentives, such as bonuses. Educate the entire staff about the program, post it for all to see, and promote it frequently.

Little things mean a lot. A handshake is the least expensive way talent managers can recognize top performers — and perhaps the most effective. Look them in the eye and say thanks. Be specific about what the employee did that you appreciated so much, and why.

Recognize them with fanfare. When bestowing an honor on a high-achieving employee, make it a celebration. That could mean inviting family members to be at an awards dinner, or stopping the workday early to hold a company-wide ceremony.

Remember the spouse. For marathon efforts — such as large-scale projects or regional sales turnarounds — remember to recognize the employee's significant other. After all, without the support of the employee's partner, he or she wouldn't have delivered such terrific results.

Respect your frontline. Remember the little guys: the cashiers, customer-service people and maintenance staff. They are the face of your operation and will boost your brand better than anyone else if you make them feel appreciated.

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