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Industry News

 

iCIMS Completes Customer Webinar Series on Candidate Marketing and Search Engine Optimization

Friday March 21, 2008

 

Hazlet, N.J. — March 19
The award-winning software-as-a-service (SaaS) company, iCIMS, has moved beyond the standard approach to customer service, offering complimentary and educational training Webinars for all users of the company’s talent platform. Most recently, iCIMS co-hosted a Webinar on best practices in recruitment search engine marketing and the candidate experience.

The Webinar series titled, “Identifying Opportunities in Job Search: Using Keywords and Competitive Research Tools to Uncover Opportunities,” taught clients how search-engine marketing and competitive research can be used to improve the candidate experience and overall recruitment efforts. Wil Reynolds, founder of SEER Interactive, a leading independent search engine optimization company, led the discussion. During the Webinar, Reynolds explained how candidates use search toolbar suggestions to locate job opportunities and gave insight on the value of search engine rankings. Clients also were provided with tips and tools to improve their own search engine techniques.

Search engine optimization (SEO) remains a hot topic in human resources, as more companies realize the implications that search engine results can have on marketing efforts and brand perceptions. According to industry experts such as Reynolds, understanding SEO and applying best practices is crucial in raising company visibility and career center traffic.

“The SEO Webinar was the most popular and well-attended Webinar in iCIMS history,” said Andrew Curtis, iCIMS’ director of customer support. “Our partner at SEER Interactive showed clients how they can leverage existing Internet tools and technology within the iCIMS talent platform to broadcast their recruitment brand and expand their candidate reach.”

Clients may configure their talent platforms to allow for easy search-engine indexing, maximizing career center traffic. In addition, iRecruiter’s powerful and easy-to-use candidate relationship management (CRM) tools help provide a positive candidate and recruiter experience during the talent courting, acquisition and on-boarding processes.

“Our ongoing Webinar series provides a great opportunity for iCIMS’ Support team and extensive network of partners to come together and provide best practices to our client base,” Andrew Curtis said. “These sessions allow clients to learn progressive methods of tackling business challenges by leveraging the iRecruiter talent platform and by tapping into industry expertise.”

Occurring twice a week, the training Webinars are designed to promote client knowledge on relevant human resources industry topics. iCIMS gives clients the unique opportunity to learn best practices in recruitment and talent management from key industry experts. The Webinars are just one example of the proactive and reactive services and offerings iCIMS provides its more than 500 clients. Aside from complimentary and ongoing training sessions, iCIMS offers multi-tiered support as well as phone assistance 24 hours a day, Monday through Friday. Additionally, all iRecruiter users have access to iCIMS’ Customer Care Web site, an interactive networking forum where clients can exchange best practices, download industry materials and receive system tips.

For more info: http://www.icims.com/demo