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Industry News
Company Unveils First Video 401(k) Engagement Engine
Wednesday July 9, 2008
Aliso Viejo, Calif. — July 8, 2008
vWise Inc. announced the general availability of SmartPlan 401, a unique new interactive video-based engagement system that prompts greater participation in company-sponsored investment plans, such as 401(k)s.
"Most employees don't know how or why to invest in a 401(k). And they don't read the materials designed to explain it. Now companies can provide the critical 401(k) investment information employees need in a format they will actually use, with SmartPlan 401," commented vWise President Tony Mingo.
"We are very excited at the results so far. New hires informed of the availability of SmartPlan 401 are flocking to it, and our analytics show they are really engaging with it. They are watching short video presentations about their plan, taking a risk profile questionnaire and even choosing their plan investments and contributions," Dona Helle, manager of retirement plan administration at Harrah's Entertainment Inc.
For more info: http://www.vwise.com
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