RSS icon

Top Stories

Recruiting Without Resumes

Job applicants always have been encouraged to promote themselves so that they outshine other people vying for the same position. With the impending talent war, companies likely will find themselves doing the same.

April 6, 2007
Related Topics: Technology
Reprints
Job applicants always have been encouraged to promote themselves so that they outshine other people vying for the same position. With the impending talent war, companies likely will find themselves doing the same, scrambling to stand out and prove they are an employer of choice.

Some organizations can accomplish this without too much effort — their reputation extends across the country (perhaps around the world), and they always have a long “waiting list” of applicants.

Although relatively few companies have that kind of clout, any company has the ability to give potential job candidates an actual glimpse into their workplace, thereby providing a fuller picture of what they’re all about, what their corporate culture is like and what benefits they offer.

This is the premise of CareerTours’ virtual tours, which allows individuals to experience a particular position at a particular company, even if they are not actively seeking a new job.

“Wouldn’t it be nice to see a video of what it’s like to work at a particular place, maybe get a look or feel of the company, or at least some kind of exposure to more than just the interview process?” said Aaron Bare, CareerTours CEO. “In an interview, you’re always on this side of the desk, and the company official is on that side, and you knew the questions they were going to ask, so you were prepared.

“What does that really tell me about you? It tells me that you prepared for the interview, which is good, but does it tell me that I want to work next to you, or does it really tell you that you want to work there?”

Bare and his company emphasize the importance of going beyond traditional means to get a feel for a company.

“Our mission is to change the way recruiting happens by bringing a product like virtual tours to market so candidates can get an experience of a company,” he said. “One of our behind-the-scenes missions is, ‘No interviews, no resumes,’ because we see those as two ineffective tools. A resume tells a little about a person, but it’s what they want you to know, and in interviews, people are prepared for the questions.”

CareerTours got its start by doing a live tour at a Phoenix-based hospital, for which nurses from all over the country came.

The tour was a success, and generated a great deal of word-of-mouth marketing, so much that CareerTours began to use virtual tools to manage tour data. Now, it has clients in more than 50 industries.

Bare said the idea of tours lends itself to the importance of having a “frictionless” hiring process.

“People do not want to go through an interview if they are passives candidate not really looking for a job,” Bare said. “Removing some of these obstacles makes it really easy for talented people to check out what’s out there. That’s the biggest thing to get people moving in this employment market: Give them some reason — I call it ‘the path of least resistance’ — make it easy for them to make the decision to move on.”

In addition to helping organizations with their recruiting efforts, technology such as virtual tours can aid in retention, Bare said.

“Connecting people is a big point,” he said. “The more they know about the position they’re taking and the company, the higher the retention rate is going to be.”

Recent Articles by Lisa Rummler

Comments powered by Disqus

Hr Jobs